London/West Palm Beach, February 3, 2025 – Toluna, a global leader in insights and panel solutions, and Precision Sample’s Don Golden, CEO, and Partha Pudhota, CTO, today announced the sale of Precision Sample to ACKWEST Group. This strategic move aligns with Toluna’s commitment to scaling and enhancing its core enterprise business, while reinforcing its position as a trusted partner for both agencies and end clients through its world-class first-party panel. The transaction also supports ACKWEST’s continued expansion of its portfolio of high-quality first-party data solutions.
Founded in 2009 by Don and Partha, Precision Sample has advanced online research with its proprietary Infinity™ platform, delivering faster, reliable data collection with unmatched precision.
“It has been a pleasure working with Don, Partha, and the ACKWEST team to ensure the best outcome for all parties,” said Frederic-Charles Petit, CEO of Toluna. “This transaction reflects Toluna’s strategic focus on accelerating our enterprise growth while maintaining our commitment to providing brands and agencies with unparalleled access to high-quality data and actionable insights through our industry-leading global panel, technology and solutions.”
“We’re delighted to welcome the Precision Sample team to ACKWEST,” said Keith Price, Co-Founder and Managing Partner of ACKWEST. “Incorporating Precision Sample’s technology and deep expertise into our first-party data ecosystem strengthens our ability to provide clients with verified audiences and actionable insights from proprietary data sources, furthering our vision to deliver uncorrupted, unbiased, and human-verified data.”
“We are excited to become ACKWEST Group as it enables us to scale our capabilities and extend our reach, ensuring our customers will continue to receive the high-quality sample and service they have come to expect,” commented Don Golden, Co-Founder, Precision Sample.
The sale of Precision Sample underscores Toluna’s ongoing mission to empower clients with on-demand access to insights that drive impactful decisions. With a continued investment in innovation, machine learning and AI, and with the strength of its proprietary global panel, Toluna remains dedicated to delivering exceptional value to both agency partners and end clients during a time of transformation for our industry.
About Toluna
Toluna is a leading global research and insights provider that empowers clients to make smarter data-driven decisions. Combining our flexible platform, cutting-edge technology, expansive portfolio, and passionate experts, we simplify our clients’ work and enable them to deliver greater business impact.
From DIY to full-service consultancy, Toluna’s unique approach can be tailored to fit any time, budget, and resourcing needs. With over 75 offices across the globe, we are delivering research in 100+ countries to the world’s leading brands. More information at www.tolunacorporate.com.
About ACKWEST Group
The ACKWEST Group is redefining the future of data creation. Our modern technology-driven consumer insights and marketing services solutions help clients efficiently convert data into actionable business intelligence, enabling quicker and more informed business decisions. Led by visionary entrepreneurs and industry experts, ACKWEST acquires, builds, and scales transformative businesses into the influential leaders of tomorrow. More information at www.ackwest.com.
For further information, please contact:
Scott Axcell
Carol Malak
