~ April 21st 2016

~ Denver, Colorado

Precision Sample,backing up its ongoing commitment to lead the industry in data quality, announced today that it has launched Quality Sentinel™a proprietary 20 step panelist validation process across its panels exceeding 8 million active respondents. Quality Sentinel focuses on validating throughout the panelist lifecycle from recruitment to registration and daily participation. It employs many innovative features including full identity validation with identity challenge questions, GEO-IP fencing and open end response testing.

When asked about the launch, Don Golden, President of Precision Sample commented:

“The steps we’re taking to deliver quality respondents and data with Quality Sentinel are a full two steps ahead of the rest of the industry. Our clients are seeing consistent and replicable data sets across a broad range of audiences with a fraction of bad respondents they receive from our competitors. Our clients are saving precious time and expense in fielding and data processing while having full confidence in the insights they are providing to their customers. We and our clients couldn’t be happier with the initial results we’re getting from Quality Sentinel and are committed to continually improving the product.”

About Precision Sample
Founded in 2010, Precision Sample is a member of the MetrixLab& Macromill family of companies and one of the largest and fastest growing sample providers in the market research industry. With a focus on emerging technologies, Precision Sample helps its customers connect with consumers where they live via traditional online methods as well as at social networks and via mobile devices. Precision Sample’s clients have access to one of the most representative and dynamic panels available with over 8,000,000 highly vetted, active respondents across North America, South America, Europe and Asia growing at a rate of over 500,000 new panelists monthly.For more information, visit http://www.PrecisionSample.com