~ July 26th 2012
Precision Sample is proud to announce that it has completed the first of 3 waves of panel audits in June, 2012 and achieved Bronze Certification. Operated by Sample Source Auditors, a division of Mktg. Inc, the Grand Mean Certification Program examines panel consistency, demographic and psychographic attributes of a panel assuring that they are representative of the general population “Grand Mean”. Sample consistency is critical to quality research. End clients are aware of data quality issues the industry is facing and are now looking for proof of ‘quality’ and ‘consistency’ in their sample.
“After reviewing the results of our first wave on the Grand Mean, I’m very encouraged by the quality of data our panel has generated. Months of hard work and constant effort to build an unmatched survey experience for our members and quality respondents for our clients has resulted in rapid growth of over 150,000 new panelists monthly while maintaining the highest quality standards. We look forward to completing additional rounds of the Grand Mean in the coming months and achieving Gold Certification.” Stated Don Golden, President of Precision Sample.