Precision Sample Expands Verity across Entire US Panel & Renews RelevantID Agreement into 2016

~May 5, 2015

Denver, Colorado

Precision Sample, backing up its ongoing commitment to lead the industry in data quality, announced today that it has applied Imperium’s Verity®, respondent validation platform across its entire US panel exceeding 3.5 million active respondents. Verity® reduces fraud by confirming the accuracy of an individual’s self-reported data against billions of records across thousands of databases.

When asked about this decision, Don Golden, President of Precision Sample commented:
“Delivering clean, valid data to our clients has been our goal since day 1. Over the past year, we’ve conducted extensive research-on-research on Verity® with our partners at MetrixLab and found meaningful quality and consistency gains. Armed with this information, it was an easy decision to expand Verity® coverage across the panel and offer only Verity® validated respondents on all studies by default at no additional cost to our customers.”

Additionally, Precision Sample has renewed its RelevantID® agreement with Imperium into 2016 offering its clients industry standard multi-layer respondent validation and de-duplication technologies ensuring the highest quality sample on every engagement.

About Precision Sample
Founded in 2010, Precision Sample is a member of the MetrixLab & Macromill family of companies and one of the largest and fastest growing sample providers in the market research industry. With a focus on emerging technologies, Precision Sample helps its customers connect with consumers where they live via traditional online methods as well as at social networks and via mobile devices. Precision Sample’s clients have access to one of the most representative and dynamic panels available with over 4,000,000 highly vetted, active respondents across the US, Canada, UK & Australia growing at a rate of over 300,000 new panelists monthly. 2015 will see the expansion of Precision Sample’s capabilities with new panels being established in Latin America and APAC as well as an unacculturated Hispanic panel in the United States. For more information, visit www.PrecisionSample.com

About Imperium
Imperium is the leading provider of data quality, and anti-fraud solutions for the marketing research industry and beyond. For more than ten years, some of the most respected global companies have come to rely on our industry-leading suite of technological services, designed to verify self-reported personal information and restrict fraudulent online activities. Imperium services include RelevantID®, Verity®, Real Answer™, Capture®, Address Correction™ and ChildGuardOnline™. Imperium is independently owned, and solely focused on helping companies guarantee data integrity and comply with industry regulations. For more information visit www.imperium.com.

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